We are proud buddy up champions!

What is buddy up?!

Buddy Up is a men’s suicide prevention communications campaign: A call to action to men, by men!

In Canada, men have a suicide rate three times higher than women. Why?

Society has socialized men to be strong, stoic, and self-reliant; showing emotion is a sign of weakness, as is asking for help.

Further, men are underserved by our traditional health and social service sectors. Men are dying in alarming numbers, all around us, alone.

How can we change this reality?

1 · PAY ATTENTION

Any noticeable change in his behaviour is a warning sign your friend might not be doing well. These changes include:

2 · START A CONVERSATION

Choose a comfortable setting.

Mention what you’ve noticed.

3 · KEEP IT GOING

Ask questions and listen to what he’s saying.

“The other day you said your life sucks… what’s that like for you?” Avoid instantly problem-solving.
Don’t make it seem like he’s overreacting, and don’t change the subject.
Back him up and acknowledge his feelings: “That sounds really hard.”
If you’re still worried about him, ask: “Are you thinking about suicide?” If he says yes, don’t panic.
Let him know you’re there for him: “Thanks for telling me. That’s really hard to do. Can you tell me more about it? I’m here for you.”

4 · STICK TO YOUR ROLE

You’re a friend, not a counselor.